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Privacy Policy

Last updated: 2026-07-29

 

1. Who we are

EzyDog New Zealand ("EzyDog", "we", "us", "our") operates the online store at ezydog.co.nz.

EzyDog New Zealand PO Box 293, Ridgewood, Taranaki 4371, New Zealand Email: enquiries@ezydog.co.nz

Attention: Privacy Officer

We handle personal information in accordance with the Privacy Act 2020 and its thirteen information privacy principles. We handle marketing email and SMS in accordance with the Unsolicited Electronic Messages Act 2007.

We have a Privacy Officer who is responsible for making sure we meet our obligations under the Privacy Act, and for handling access requests, correction requests and complaints. You can reach the Privacy Officer at the address above.

This policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it, and how you can access it, correct it or complain.

 

2. What personal information we collect

2.1 Information you give us

When you shop with us, create an account, subscribe to marketing, contact us, leave a review, request a return, or enter a promotion, we collect:

  • Your name, email address, phone number, billing address and delivery address

  • Order details and payment confirmation. We do not store full card numbers. Card details are handled by our payment providers.

  • Your account details, password and saved preferences

  • Your marketing preferences

  • Content you submit, including product reviews, review photographs and videos, survey responses, competition entries, and messages to our customer service team

  • Personalisation details, including any name or text you ask us to apply to a personalised product

  • Information about your dog, where you choose to give it to us

You do not have to give us this information. If you do not give us what we need to process an order, we will not be able to complete it. Everything else is optional, and choosing not to provide it will not affect your ability to shop with us.

2.2 Information we collect automatically

When you visit our site, open our emails, or interact with our advertising, we collect:

  • Device and browser information, including operating system, screen size and language

  • Your IP address and the approximate location derived from it

  • The site or advertisement that referred you to us

  • The pages and products you view, the searches you run, the items you add to your cart, and whether you complete a purchase

  • Whether you opened or clicked an email or SMS we sent you

  • Identifiers stored in cookies, tags and similar technologies

Section 5 explains this in detail.

2.3 Information we collect from someone other than you

Sometimes we collect personal information about you from a source other than you. Where we do, and unless an exception in the Privacy Act applies, we take reasonable steps to make sure you know about it. These sources include:

  • Advertising and analytics platforms, in the form of campaign, conversion and audience data

  • Our reviews platform

  • Our payment providers and fraud prevention services

  • Delivery carriers, in the form of delivery status information

  • Retail, wholesale and co-branded partners, where you have agreed your details can be shared

  • Publicly available sources, such as your social media profile if you tag us or interact with our accounts

Where we collect your personal information indirectly, we collect it for the purposes set out in section 3, we may disclose it to the recipients listed in section 9, we hold it at the addresses given in section 1, and you have the rights of access and correction set out in section 11. We are not required by law to collect it, and we do so to run our business and serve our customers.

2.4 Information we generate about you

In running our business we create further information about you, including customer segments, purchase-behaviour scores, and predicted product preferences. We treat this as your personal information and it is covered by this policy.

 

3. Why we collect and use personal information

We collect personal information for the purposes below, and we do not collect more than we need for them.

  • To process and fulfil your order, take payment, arrange delivery, and handle returns, exchanges and warranty claims

  • To create and operate your account

  • To provide customer service and respond to your enquiries and complaints

  • To detect, prevent and investigate fraud, abuse and security incidents

  • To meet our legal obligations, including tax, consumer law and product safety obligations

  • To send you marketing by email and SMS, where you have agreed to receive it

  • To personalise the products, content and offers we show you on our site and in our emails

  • To advertise, including retargeting people who have visited our site and building and matching audiences on advertising platforms. See section 6.

  • To use your review content in our marketing, where you have agreed. See section 7.

  • To understand how our site is used, and to improve our products, our range and our service

We use profiling to decide which products, content and advertising to show you, and to group customers into marketing segments. We do not make decisions about you solely by automated means that significantly affect your rights or interests.

 

4. How long we keep personal information

We keep personal information only as long as we need it for the purposes in section 3, or for as long as the law requires.

 

Information

How long we keep it

Order, invoice and tax records

7 years from the end of the income year in which the order was placed, to meet our obligations under the Tax Administration Act 1994

 

Customer account

 

 

While your account is active, then 24 months after your last order or login, after which it is deleted or de-identified

 

 

Marketing profile and engagement history

 

 

While you remain subscribed, then 24 months after you unsubscribe or after your last engagement, whichever is later

 

 

Record that you have unsubscribed

 

 

Kept indefinitely, so that we do not contact you again

 

 

Customer service correspondence

 

 

36 months from the date the matter is closed

 

 

Warranty claims

 

 

The warranty period plus 12 months

 

 

Review content published on our site

 

 

Until you ask us to remove it, or until the product is discontinued and the review archived

 

 

Records of the agreements and consents you have given

 

 

5 years

 

 

When we no longer need personal information, we destroy it or de-identify it.

 

5. Cookies, tags and similar technologies

5.1 What runs on this site

We use cookies, tags, pixels and similar technologies on ezydog.co.nz. Some are needed for the site to work. Others measure how the site is used, or support our advertising.

New Zealand law does not require a website to obtain consent before setting cookies in the way European law does. The notice shown when you arrive on our site tells you that we use cookies. It does not currently switch our analytics or advertising tags off. Section 5.4 sets out the controls that are available to you.

5.2 Cookie categories

Category

What it does

 

Strictly necessary

 

Cart, checkout, login, account security, fraud prevention, load balancing, and remembering your preferences

 

Functional

 

Language and currency preference, recently viewed products, wishlist, chat and support widgets

 

Analytics and performance

 

Measuring how visitors find and use the site, page performance, session recordings and heatmaps, and where people drop off

 

Advertising and marketing

 

Personalising advertising, measuring advertising performance, retargeting, and building and matching audiences on advertising platforms

 

5.3 Who we work with

The providers below set or read cookies, tags or similar identifiers on our site.

Provider

What it is used for

Category

 

Shopify

 

Store platform, cart, checkout, hosting and security

 

Strictly necessary

 

Our payment providers

 

Processing payments and preventing payment fraud

 

Strictly necessary

 

Google Tag Manager

 

Managing the tags that run on our site

 

Strictly necessary

 

Google Analytics

 

Understanding how visitors use the site

 

Analytics

 

Microsoft Clarity

 

Session recordings and heatmaps showing how visitors move through the site

 

Analytics

 

Mixpanel

 

Product and behaviour analytics

 

Analytics

 

Google Ads and Google Merchant Center

 

Advertising, product listings and conversion measurement

 

Advertising

 

Meta Platforms

 

Advertising on Facebook and Instagram, conversion measurement and audience matching

 

Advertising

 

Klaviyo

 

Email and SMS marketing, sign-up forms, and behaviour-triggered messages

 

Functional and Advertising

 

Okendo

 

Collecting and displaying customer reviews

 

Functional

 

Where a provider is added or removed, we update this table.

 

5.4 How to control cookies and tracking

  • Browser settings. Most browsers let you delete cookies, block them, or block third-party cookies only. Blocking strictly necessary cookies will stop parts of the site working.

  • Analytics. You can opt out of Google Analytics on every site you visit by installing Google's browser add-on at https://tools.google.com/dlpage/gaoptout

  • Advertising. See section 6.

  • Global Privacy Control. Where your browser supports it, you can send a browser-level opt-out signal.

  • Ask us. Email enquiries@ezydog.co.nz and we will action any request we are able to.

 

6. Advertising, retargeting and audience matching

Retargeting. Advertising platforms can recognise your browser or device and show you EzyDog advertising on their own services and on other websites after you have visited ours.

Audience matching. We upload identifiers such as your email address to advertising platforms so they can match you against their own users. Your email address is hashed before it leaves our systems, which means it is converted into a fixed-length code rather than sent as readable text. Matching still identifies you to that platform if you are already one of their users, so we treat this as a disclosure of your personal information to that platform, not as anonymisation.

We use audience matching to show advertising to existing customers, to exclude existing customers from campaigns aimed at finding new customers, and to build audiences of people whose behaviour resembles our customers.

We currently do this with Meta Platforms, for Facebook and Instagram Custom Audiences and Lookalike Audiences, and with Google, for Google Customer Match.

How to stop it.

Opting out of advertising does not mean you stop seeing advertising. It means the advertising you see will be less relevant to you. It is also separate from opting out of our email and SMS marketing, which is covered in section 8.

 

7. Reviews, photographs and other content you submit

If you submit a product review, a photograph, a video, or other content, that content may be published on our website and may also be used in our marketing.

We may use your review text, your first name, the initial of your surname, your general location if you gave it, your dog's name and breed if you gave them, and any image you submitted, in:

  • Marketing emails and SMS

  • Paid advertising on social media and search platforms

  • Organic social media posts

  • Product pages, landing pages and other content on our site

  • Printed materials, in-store materials, and trade and wholesale materials

We do not publish your full surname, your email address, your postal address or your order details.

Your choices. You can ask us to remove your review, or to stop using your content, at any time by emailing enquiries@ezydog.co.nz We will remove it from our website and stop using it in new marketing within a reasonable period. Marketing that has already been printed, published or distributed cannot always be recalled, and advertising already in circulation may continue to appear until that campaign ends.

 

8. Email and SMS marketing

We send you marketing by email or SMS only where you have agreed to receive it. Every marketing message identifies EzyDog as the sender and contains a working way to opt out, as required by the Unsolicited Electronic Messages Act 2007.

You can stop marketing at any time:

  • Click the unsubscribe link in any marketing email

  • Reply STOP to any marketing SMS, or follow the opt-out instruction in the message

  • Update your preferences in your account

  • Email enquiries@ezydog.co.nz

We will still send you transactional messages after you unsubscribe, such as order confirmations, delivery updates, returns correspondence and customer service replies. These are not marketing.

 

9. Who we disclose personal information to

  • Service providers acting for us, under contract. These cover our store platform, hosting, payment processing, fraud prevention, warehousing and delivery, customer service, email and SMS marketing, reviews, returns, analytics and IT support. The providers that operate on our site are named in section 5.3.

  • Advertising platforms, as described in section 6.

  • Delivery carriers, so that your order can be delivered to you.

  • Professional advisers, including lawyers, accountants, auditors and insurers.

  • Other companies in the EzyDog group, including our Australian parent, where this is needed to run the business.

  • Public authorities, regulators and courts, where we are required or authorised by law to disclose, or where disclosure is necessary to protect our legal rights or to respond to a serious threat to safety.

  • A buyer or successor, in connection with a sale or restructure of our business, subject to confidentiality undertakings.

We do not sell, rent or lease your personal information.

 

10. Sending information overseas

Most of the providers we use are based outside New Zealand, including in Australia, the United States, Ireland and the Netherlands.

Before we disclose personal information to an overseas provider, we take steps to satisfy ourselves that the provider is required to protect that information with safeguards comparable to those in the Privacy Act 2020. We do this through the data protection terms in our written agreements with them, which set out how they may use the information, require them to keep it secure, and restrict them from disclosing it further.

Where we disclose personal information to an overseas advertising platform as described in section 6, that platform will use the information in accordance with its own privacy policy as well as our agreement with it.

 

11. Access, correction and your other choices

Access. You can ask for a copy of the personal information we hold about you. Email enquiries@ezydog.co.nz, marked for the attention of the Privacy Officer. We will respond as soon as reasonably practicable, and no later than 20 working days after we receive your request. We may need to confirm your identity first. We do not charge for access requests.

Correction. You can ask us to correct personal information you believe is wrong, out of date, incomplete, irrelevant or misleading. Email enquiries@ezydog.co.nz. If we decide not to make a correction, we will tell you why, and you can ask us to attach a statement of the correction you sought. We will do that.

Marketing. You can withdraw your agreement to marketing at any time. See section 8.

Advertising. You can ask to be suppressed from our audience uploads, and you can use the platform and browser controls described in sections 5.4 and 6.

Deletion. You can ask us to delete personal information we no longer need. We may need to keep some information to meet legal obligations, such as tax records, and we will tell you if that applies.

 

12. Keeping information safe

We take reasonable steps to protect personal information against loss, misuse, and unauthorised access, modification or disclosure. These include access controls, encryption in transit, limiting access to staff and providers who need it, and contractual security obligations on our providers.

No system is completely secure. If we have a privacy breach that has caused, or is likely to cause, serious harm, we will notify the Office of the Privacy Commissioner and the affected individuals as soon as practicable, as required by Part 6 of the Privacy Act 2020.

 

13. Complaints

If you are unhappy with how we have handled your personal information, please contact our Privacy Officer first at enquiries@ezydog.co.nz so that we can try to put it right. We will acknowledge your complaint within 5 working days and aim to respond within 20 working days.

If you are not satisfied with our response, you can complain to the Office of the Privacy Commissioner:

Website: https://www.privacy.org.nz Email: enquiries@privacy.org.nz Phone: 0800 803 909 Post: PO Box 10094, Wellington 6143, New Zealand

 

14. Children

Our store is intended for adults. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact enquiries@ezydog.co.nz and we will delete it.

 

15. Other websites

Our site contains links to websites we do not control, including social media platforms and the websites of our stockists. This policy does not apply to them. Read their own privacy statements before giving them your personal information.

 

16. Changes to this policy

We review this policy at least once a year, and we update it whenever our practices change. We will post the updated policy here and change the "Last updated" date at the top. Where a change materially affects your rights, we will tell registered customers directly.

 

17. Contact us

EzyDog New Zealand PO Box 293, Ridgewood, Taranaki 4371, New Zealand Email: enquiries@ezydog.co.nz Attention: Privacy Officer